Introduction to Digital Marketing

Our digital marketing class equips learners with practical knowledge and skills needed to succeed in today's digital landscape. Through a comprehensive curriculum, learners gain a deep understanding of digital marketing strategies, tools, and techniques, and develop hands-on experience through case studies and practical assignments. By the end of the class, learners are able to develop and execute their own effective digital marketing campaigns. Whether you are a business owner, marketing professional, or interested in expanding your digital marketing knowledge, this class prepares you to thrive in the rapidly evolving world of online marketing.

Full Course Description


Our digital marketing class is designed to provide learners with the knowledge and skills needed to succeed in the rapidly evolving world of online marketing. Through a comprehensive curriculum, learners will gain a deep understanding of digital marketing strategies, tools, and techniques, and how to apply them to create effective and engaging campaigns.

Topics covered in the class include search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and analytics. In addition, learners will have the opportunity to develop hands-on experience through case studies and practical assignments, working with industry-standard tools and platforms.

By the end of the class, learners will have a solid foundation in digital marketing principles and be able to develop and execute their own digital marketing campaigns. Whether you are a business owner, marketing professional, or simply interested in expanding your digital marketing knowledge, this class will provide you with the skills needed to thrive in today's digital landscape.

Course Curriculum

  Chapter 1- Introduction to Digital Marketing
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  Chapter 2: Search Engine Optimization (SEO)
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  Chapter 3: Social Media Algorithms
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  Chapter 4: Pay-Per-Click (PPC) Advertising
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  Chapter 5: Facebook Advertising
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  Chapter 6: Google Advertising
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  Chapter 7: Email Marketing and Analytics
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  Chapter 8: Building Your Email List
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  Chapter 9: Text Marketing
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  Chapter 10: Summary of Digital Marketing
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This course is closed for enrollment.